Mini ASOS haul

I made a small purchase on ASOS last night. The items by themselves are not worthy of a post (although I'll talk about them below), instead I'm going to talk about how I came to purchase those items. It all started with a tweet. One of the tweeps I follow (sorry I don't remember who) tweeted a few days ago about the Love At First Blush from Stila at the bargain price of £10 at ASOS. I clicked on the link, liked it and proceeded to have a look...

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The Etail Queen's Etailers Directory

I'm very excited to annouce a brand new feature on The Etail Queen - an online shopping directory! The directory features Australian and overseas etailers that ships to Australia, with up to date information on shipping cost and timing, shopping-friendly features, and commentary from yours truly. I have spent hours working on the list and I'm only up to F, so I decided to publish the directory in batches. Of the sites I have reviewed so far two...

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MARNI for H&M

It was a happy accident that I went on the H&M website last night because I discovered MARNI at H&M! I've been an admirer of MARNI for a while but their clothes are out of my price range. Their bold prints and cuts are unique and refreshing. The MARNI for H&M collection captures the playful looks without the hefty price tags - what a potent combination! Here are some of the looks from the collection. I like the...

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Model vs mannequin?

I was going to write an Etailers Don't post about e-stores that only have one photo per product but I didn't have much to say beyond "it's not good enough". As I went through different websites for research I thought about how etailers decide to display their goods on sale. When it comes to fashion there are three options - use a model, dress up a mannequin, or create an "invisible mannequin" effect. Before I compare the three options, I find the...

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Beauty potions from Audra James

The internet is a bit like a city. There are the deparment stores and the high street brands, and then there are the alleys and laneways with interesting stores that await our discovery. I first came across Audra James on Twitter. I don't remember if she followed me and I returned the favour, or if I saw her being mentioned by other tweeps and started following. What I can remember are the lovely skincare concoctions that she tweeted about and recommendations...

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The Outnet family and friends discount

I don't know why but I'm really responsive to offers from The Outnet. I saw the tweet on Friday night about the extra 20% off for family and friends, and proceeded to spend way too much time looking at dresses that I have no reason to buy. From the international/UK site: If I am going to the Oscars I will definitely go for this Marchesa stunner! But since I'm not, and I don't have money to burn, here are some dresses that are within my...

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Etailers Don't: Out of action

I was at Myer yesterday and I saw the new Autumn/Winter catalogue, and I thought I'd have a look at the Myer website last night. I thought this Nicola Finetti dress is very pretty so I clicked on "Shop Designer Collections". And this came up. It is bad enough that the e-store is down for maintenance. Myer managed to make it worse by showing such an unprofessional looking message, and there is zero information on when the e-store will be back...

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What size am I?

No, this is not going to be a post about weight. We all know that sizing between brands are inconsistent. But by how much? Apparently it can be quite a bit. A clever lady from the UK, Anna Powell-Smith, collated clothing size information from a number of UK and US retailers and built an interesting app called "what size am I?" that helps you find the brand and size that best suit your body measurements. I found the article on The Guardian and...

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What's in the box?

Fast as a flash I received by Shopbop order yesterday. What lovely presentation! Yay to my first Missoni purchase :-D There are some gold sparkles in the zig zag scarf which weren't visible in photos on Shopbop, can you see them in the close up? Here's a quick model shot. I can't wait to wear it in winter! And there are the Juicy Couture princess studs. I must admit I didn't check the measurements so the earrings are smaller...

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